E-Commerce and Conversion Statistics 2019

• The e-commerce industry will be responsible for about $3.45 trillion in sales in 2019.
• For every $92 spent on generating traffic and getting customers, only $1 is spent on converting these customers.
• Only 35 percent of shoppers are willing to pay for delivery on online orders at all. The remaining 65 percent are unwilling to pay for shipping on online orders.
• $0.56 of every dollar spent in an offline store is influenced by a digital interaction.
• Only 22 percent of businesses are satisfied with their conversion rates.
• Men spend 28 percent more money online than women.
• People spend an average of 5 hours per week shopping online.
• 95 percent of Americans shop online at least yearly.
• Price determines where 87 percent of Americans shop. Shipping cost and delivery speed determine where 80 percent shop, and availability of discount offers determine where 71 percent shop.
• Being in the first position in Google will result in a click through rate of 34.36 percent for desktop computers and a click through rate of 31.35 percent for mobile devices.
• Businesses that calculate ROI are more likely to have an effective marketing strategy — up to 72 percent.
• More than 615 million devices worldwide have an adblocker installed.
• 80 percent of adults in North America use at least one ad-blocking method. 50 percent of North American adults use at least two ad-blocking methods.
• 90 percent of mobile devices with ad-blockers are located in Asia.

• If nothing is done to address ad-blocking, it is projected that it will cost businesses $75 billion annually by 2020.
• 58 percent of buyers want the first sales call to include information about pricing while 65 percent of people want the first sales call to be focused on goals.
• 55 percent of ecommerce sales occur in branded stores while only 45 percent of sales occur through marketplaces.
• Amazon is responsible for more than 49 percent of all online sales and about 5 percent of all retail sales in the U.S.

Online shoppers spend an average of $488 annually shopping on online marketplaces.

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