5 Reasons to Consider Paid Social Media Advertising

Paid social media advertising is very different from traditional outbound advertising.

Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.

You can even access the native analytics for insights into how to enhance the performance of your social media advertising campaign.

Whether you’re looking for reach, engagement, or sales — the case for advertising on social media marketing has never been stronger.

Here are seven benefits to using paid social media advertising for your small business:

• Amplify your reach
• Fit any budget
• Enhance your targeting
• Boost brand awareness
• Maximize your content marketing
• Gain access to mobile users
• Gather market insights

1. Amplify Your Reach

Advertising on social media gives your brand instant visibility.

Posts from friends and family now receive priority, so organic reach for brands on social media is declining steadily — especially on Facebook. The sheer volume of posts makes connecting with your audience a statistical improbability.

However, paid ads are guaranteed a place in the user’s feed. Despite the noise of the larger social platform, this gives you a direct window to drive leads, website traffic, and sales.

2. Fit Any Budget

Paid social media advertising is a cost-effective way to promote your business.

Each platform uses the pay-per-click (PPC) payment model. This means that you pay only if the user takes the action you want.

Unlike conventional advertising, this lets you engage with niche markets at a discount. After a few ad cycles, you can refine your targeting to drive greater results and ROI.

3. Enhance Your Targeting

Paid advertising on social media gives you complete control over who sees your ad.

Each platform offers a plethora of targeting parameters. Beyond basic user demographics, you can choose from psychographic factors such as interests, hobbies, personality types, and more.

Upload a list of contacts to target, or create a lookalike audience that resembles your existing contacts. This is a powerful way to both expand and engage your ideal audience at once.

Facebook also lets you retarget social users who’ve already visited your website. Simply install the Facebook retargeting pixel on your site and previous visitors will see ads for your company in their News Feed.

4. Access Mobile Users Anytime

The penetration of social media advertising is unparalleled. According to Pew Research, 80% of time spent on social media is spent on a mobile device.

When users want to find, know, or purchase — a social media advertising campaign will help you to reach your audience in that moment. The most effective ads emulate the organic content of their native platform.

5. Gather Market Insights

How did your audience interact with your ads? Which ad type was most popular? Did video convert better — and with whom? Use the native analytics within the social media platforms to assess and refine the performance of your advertising campaign. Look to KPIs such as clicks, comments, and profile visits to determine if your ads are creating an impact.

Facebook Insights is the gold standard of platform analytics. Seen below, you get detailed information on follower demographics, metrics like reach and engagement, plus the times that users visit your page.

If you need precise Paid strategy for your business connect with me directly on Linkedin